Meera Patel

SOCIAL MAVS

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The Mission

The mission of the Social Mavs project was to establish and promote a thriving e-commerce platform specializing in the sale of tumblers. This mission encompassed several key objectives:

  1. Brand Establishment
  2. Engagement and Visibility
  3. Traffic and Conversion
  4. Data-Driven Optimization
  5. Audience Growth

The mission was to successfully navigate these objectives and build a sustainable and profitable e-commerce business focused on the sale of tumblers, all while applying effective social media marketing strategies.

THE PRODUCT- A TUMBLER

At the heart of our Social Mavs project was a product I personally designed – the tumbler. We chose to center it around Women’s History Month to expand our reach beyond just college students on tight budgets. Our aim was to connect with an audience that had disposable income, valued sustainability and sought to make positive changes in their daily lives, whether by upping their water intake or enjoying their favorite coffee.

This tumbler wasn’t your run-of-the-mill cup. It was a practical, versatile, and eco-friendly companion designed to keep both hot and cold drinks at the perfect temperature. It was all about convenience, sustainability, and celebrating Women’s History Month. Our tumbler represented empowerment and a commitment to a healthier, more eco-conscious lifestyle, appealing to those looking to make positive changes in their daily routines.

the content

There was the tumbler specific content …

…and then some value added such as this one to inspire students with ‘interview ready’ fashion

of course some Facebook & X (previously known as Twitter) content …

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SOCIAL MAVS

No, we didn’t forget the day-to-day stories on Instagram..

Results

  • Dynamic Campaign: Launched a dynamic marketing campaign across multiple platforms, resulting in a 20% engagement increase and 15% higher website traffic.
  • Analytics & Ads: Optimized campaigns using Google Analytics and meta advertisements, increasing click-through rates by 25%and boosting conversion rates by 18%.
  •  PPC: Executed precise PPC campaigns, expanding audience reach by 30% and growing new customer acquisitions by 12%.

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